Saturday, September 24, 2011

WordPress Sucks: Impress Search Engines With These Alternatives


no-wordpressWith the recent WordPress security vulnerabilities, hacked themes, exploits, and all sorts of madness floating around, it was only a matter of time before search engines started to pipe in and penalize “vulnerable” sites.
If your site is clean and clear, you have nothing to worry about, right? I don’t think so.
Considering that WordPress is so blatantly easy to install, configure, and get up and running, it has become the spammers choice for mass site deployment.
You only have to dig so deep to find services like LinkFarmEvolution and other mass WordPress posting services that offer to get your article “syndicated” to more than 5,000 websites instantly.
In essence, WordPress is a PC. Everyone uses it. With that, everyone is trying to exploit it for gain.
There are tons of other content management systems out there, the Mac’s of the CMS world if you will. Let’s start looking into some of them.
Note: You can fix most of these problems with WordPress by simply staying up to date, and, a variety of other methods which I will talk about at a later date.
For now, let’s talk about one reason why you should move to something other than WordPress: It isn’t WordPress and search engines will love your site moreso for not being WordPress.
Think about it: effort = reward. If you slapped together a website using a cheap theme and launch it on the web, do you really deserve to be ranked higher than someone who invested time and money into a designer, writing, and well structured thought out compliant code?
So here’s my short list of “CMS” or “blog” like systems that will get your website up and running almost as quickly as WordPress, without being WordPress.
  • OctoPress: Sophisticated, made for hackers, and it has “press” in the name. What more do you want?
  • Jekyll: OctoPress is based on Jekyll. You can even import your existing WordPress site into Jekyll using a script.
  • Textpattern: Easy to use, very flexible, feels like WordPress.
  • MovableType: Before WordPress there was Greymatter and MovableType. 
  • FeinCMS: Django based CMS.
  • Notepad (or TextMate): Yes, it isn’t a system, but sometimes hand coding is simply the best way to go.
By: Gary-Adam Shannon,

Now Google Could Make Your Wallet Lighter

Early today Osama Bedier Vice President of Payments announced through the official Google Blog that the Search Engine Giant had delivered on its May promise to create an app that would make the fat consumer wallet stuffed with credit cards look thin. Google Wallet opened its account on a limited scale with its first partner  Citi Master Card using Sprint and First Data. The tap and pay Google Wallet does not require you to use your phone and the Near Field Communication. ( Below Photo posted at GigaOm )

The video clip showing a demo of Google Wallet in action using a Sprint Nexus 4G phone, had a satisfied customer offloading his overstuffed wallet packed with credit cards, claiming ‘ it is serenity now’.
Google also announced that it will soon go full throttle after the required incorporation of ‘air update’ and further up gradation of software for the next roll outs. It confirmed that Visa, Discover and American Express have made available their NFC specifications that could enable their cards to be added to future versions of Google Wallet. It also introduced the Google Prepaid card, which can be funded with any existing credit card and added a $10 introductory bonus to early activators who would set up their Google wallet Accounts before end of the year.
Google Wallet had announced its intent to set up an open commerce ecosystem, a statement that has been differently interpreted by analysts. While most have taken the announcement at face value understanding that it was the ease of operation that Google was talking off, a few have interpreted it as an add on venture for using Google’s mountain of cash pile that exceeds $ 30 billion as of date.
They claim that Google could mean effectively that it would want to get into the consumer driven credit card market and enable interest rationalization in credit transactions for merchants and users, something that could give headache to the existing credit card companies. Whatever be the outcome, the Google Wallet business seems a promising diversification for the search engine giant in search of new avenues for its global domination plan.
By: Sandip Sen

Friday, September 23, 2011

What Might Google+ Improvements Mean for Marketers?


Google Plus LogoIt’s been about 90 days since the Google+ project began and the proud parents of the bundle of joy are still oooh-ing and awww-ing over their 3-month-old. The site has seen more than 100 improvements, the most recent of which rolled out Tuesday. Let’s examine a few of those improvements and what it can mean to marketers.

Phone Hangouts

In a Skype inspired move, Google+ now offers live hangout streaming on your mobile phone. Only supported on Android 2.3+ phones with front facing cameras, this app is now available in the Android Market for download.

Broadcast Hangouts

Speaking to a large audience just got a little bit easier. The recent launch of Hangouts On Air allows you to interact with a large group of your Google+ buds, or just view as a spectator. There’s even an option to record your session.
Think we’ll see Google+ only webinars, free training sessions, and even live concerts? Of course!

Screensharing

Additional add-ons include screensharing. Need to teach a lesson, share photos, or whatever else might be on your screen? Hangouts now have the addition of screensharing to make your experience more seamless.

Sketchpad

Hangouts now come with the additional functionality of a sketchpad. Certainly will come in handy when you’re trying to show a client, friend or family member a concept that can’t be put into words.
I can see this helping with creative content projects like Infographics or ad copy: real-time mockup in Google+. Also – quite an entertaining way to play hangman with Grandma.

Google Docs

Google+ has finally integrated Google Docs into Hangouts. Work together on a project, update an editorial calendar with a client, or explain financials in real-time. Heck, even get your taxes done in real-time and see how the numbers compute with your accountant in a hangout. Connect with a freelance writer and see how they are progressing with an article, piece of ad copy, or project you have contracted them for.

Named Hangouts

Have a need to talk to others in a particular industry or with similar interests? Look for a public hangout about that topic and connect. Or create your own. This is a great opportunity for an up and coming designer looking to reach out to fashion bloggers, other designers, or to collaborate on designs to do so no matter where they are in the world.
Use these hangouts to meet up with a support group and invite others to join in on the conversation as well. Hold an online networking event and connect with prospective customers too. The possibilities are endless.

Hangout API

Something developers will likely jump for joy over is the basic set of hangout APIs being previewed. Building real-time applications for Google+ hangouts is now within reach. Games are certainly on the horizon for Google+!

Search

Certainly something you’d expect would have already been integrated into Google+ from the search engine giant, but search is now available. Relevant content and connections will show up in addition to relevant posts. Easily sort through and find content related to what you’re looking for.

Open to All

Finally, after 3 months, Google+ is available to all. Anyone has the ability to join, and over the course of the next few days the entire globe can join Google+.
Additional Updates on the Way
We certainly haven’t seen the end of Google+ updates. Some on the horizon include:
  • +1ing comments from your iOS device 
  • Improved support
  • More personalization options

By: Kaila Strong,
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