When flicking through the TV channels of an evening, it’s difficult to avoid the myriad of adverts that interrupt our viewing, most of which are uninspired or worse still, irritate us greatly. There are a few diamonds in the rough though; adverts which make us laugh, make us cry and glue us to the screens for their entirety. We all have favourite adverts that evoke memories of days gone by, but aside from this, what else can we obtain from a successful advert? I put it to you that they can unlock the secrets of a successful SEO campaign; let’s have a look at some of the best and see what they can teach us.
The Lynx Effect:
I’m sure most of you are aware of this series of adverts depicting the ways in which a can of deodorant will attract beautiful women and transform you from average Joe to a God in one swooping spray.
Lynx have an incredibly slick marketing strategy that ticks all the boxes and continues to churn out unique adverts that never fail to amuse. The reason for this continued success? They persistently create adverts that people want to talk about down the pub. Apply this unique approach to the content on your website and you too can get people talking about your product and service.
The Man your Man Could Smell Like
Old Spice gave the world a minute of pure hilarity when they created this advert starring Isaiah Mustafa as the perfect man. This clever marketing campaign changed public opinion of Old Spice, before thought of as a product for the older gentleman, to an innovative and forward thinking brand. It was reported that after the advert appeared on YouTube, sales of the body wash increased by 107%.
If your SEO campaign has been running for a while, perhaps it’s time for a change; take a different approach and engage your audience with something that reignites their interest in what you do. E marketing, guest blogging and using social media are great ways to reach an audience and show them something new that reflects the superiority of your brand.
Compare the Meerkat
This advert featuring Aleksandr Orlov, the loveable Russian meerkat is a lesson to all in what a great advert can achieve. 2010 saw the book ‘A Simples Life’ fly off the shelves and into the Christmas stockings of men, women and children across the UK, selling 500,000 copies by the end of the festive season and peaking at an astonishing 7 copies sold every minute which ultimately saw it outsell the life story of Tony Blair.
Now I’m not saying that every marketing campaign needs a disgruntled Russian meerkat, but Aleksandr raises a valuable point in SEO terms; be personable. Your target audience will be much easier to retain if you market yourself as an approachable and likeable team, so be sure your content is written in a way that makes potential clients comfortable enough to pick up the phone or pop in to your store.
The Bouncing Balls
The TV advert for Sony Bravia features an average of 250,000 colourful bouncing balls making their way through the streets of San Francisco. This visual delight had audiences and competitors alike in awe of what had been achieved. The advert is now widely considering a classic example of a sleek and cleverly composed advertising campaign.
Any business owner looking to engage an audience with their website should refer to this powerful advert for inspiration because quite simply it is visually stunning; something that your website also needs to be. An SEO campaign is effectively useless if your website is an uninspired blur of black text on dull, stock backgrounds. Get a great designer on board who can create a bespoke site that catches the eye and instantly engages the browser.
By Site-Reference
The Lynx Effect:
I’m sure most of you are aware of this series of adverts depicting the ways in which a can of deodorant will attract beautiful women and transform you from average Joe to a God in one swooping spray.
Lynx have an incredibly slick marketing strategy that ticks all the boxes and continues to churn out unique adverts that never fail to amuse. The reason for this continued success? They persistently create adverts that people want to talk about down the pub. Apply this unique approach to the content on your website and you too can get people talking about your product and service.
The Man your Man Could Smell Like
Old Spice gave the world a minute of pure hilarity when they created this advert starring Isaiah Mustafa as the perfect man. This clever marketing campaign changed public opinion of Old Spice, before thought of as a product for the older gentleman, to an innovative and forward thinking brand. It was reported that after the advert appeared on YouTube, sales of the body wash increased by 107%.
If your SEO campaign has been running for a while, perhaps it’s time for a change; take a different approach and engage your audience with something that reignites their interest in what you do. E marketing, guest blogging and using social media are great ways to reach an audience and show them something new that reflects the superiority of your brand.
Compare the Meerkat
This advert featuring Aleksandr Orlov, the loveable Russian meerkat is a lesson to all in what a great advert can achieve. 2010 saw the book ‘A Simples Life’ fly off the shelves and into the Christmas stockings of men, women and children across the UK, selling 500,000 copies by the end of the festive season and peaking at an astonishing 7 copies sold every minute which ultimately saw it outsell the life story of Tony Blair.
Now I’m not saying that every marketing campaign needs a disgruntled Russian meerkat, but Aleksandr raises a valuable point in SEO terms; be personable. Your target audience will be much easier to retain if you market yourself as an approachable and likeable team, so be sure your content is written in a way that makes potential clients comfortable enough to pick up the phone or pop in to your store.
The Bouncing Balls
The TV advert for Sony Bravia features an average of 250,000 colourful bouncing balls making their way through the streets of San Francisco. This visual delight had audiences and competitors alike in awe of what had been achieved. The advert is now widely considering a classic example of a sleek and cleverly composed advertising campaign.
Any business owner looking to engage an audience with their website should refer to this powerful advert for inspiration because quite simply it is visually stunning; something that your website also needs to be. An SEO campaign is effectively useless if your website is an uninspired blur of black text on dull, stock backgrounds. Get a great designer on board who can create a bespoke site that catches the eye and instantly engages the browser.
By Site-Reference
No comments:
Post a Comment